July 27, 2017No Comments

Live every week like it’s Shark Week

People actually read these things?

Thanks for the shout-out, kind stranger. :) (Copy is by yours truly.)

July 1, 2016No Comments

Tweet envy

I do write tweets for Google sometimes, but I didn't write this one. I really wish I had.

*shakes fist in envious fury*

April 15, 2016No Comments

Preach, Mark Duffy

Marketing is also no longer marketing. It’s “engagement.” (Sorry chief marketing executives, you should change your business cards immediately. But just think: Now you’ll be CEOs too!) The reason for this change is because all brand marketing from now on must “engage” — or at least “invite” — the lowly consumer into their BS worlds, into the exciting and ongoing “evolution” of their brand.

 

This Digiday piece is the best.

November 11, 2015No Comments

Get with the program, Bloomingdale’s

Maybe I should start getting more specific on my resume: "Knows better than to make rape joke in a Christmas ad." Or, you know, ever. Yikes.

July 16, 2015No Comments

The Google shop is live!

Google makes me sign some terrifying NDAs, so I've been keeping this one under my hat for a while. But they just ("just" = four months ago when you have a baby; leave me alone) unveiled their brand new Google shop inside the Currys PC World at Tottenham Court Road.

I had the chance to work on this project a while back, and it looked super cool. I wish I could tell you what I wrote, exactly (see aforementioned NDA), but it definitely made me want to hop over to London and play with the graffiti wall. Broadly speaking, I got to do a bit of web copy and script writing, although I can't be certain they made it into the finished product. Anyone want to fly me over to London so I can check?

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