April 15, 2016No Comments

Preach, Mark Duffy

Marketing is also no longer marketing. It’s “engagement.” (Sorry chief marketing executives, you should change your business cards immediately. But just think: Now you’ll be CEOs too!) The reason for this change is because all brand marketing from now on must “engage” — or at least “invite” — the lowly consumer into their BS worlds, into the exciting and ongoing “evolution” of their brand.

 

This Digiday piece is the best.

December 12, 2011No Comments

I made this!

I work in theater, right? Not film? Just checking; I think someone must have forgotten to tell my day planner.

Exhibit A: The Entourage Video

At my work, there's a little-known program called Entourage that I happen to administer. Being the marketing department and all, we decided to raise its profile with a little informative video. Nothing special, just something visual we could use to draw a bit of attention.

Somehow it became this:

Yes, that's Rita Moreno in that video. Winner of the Oscar, Grammy, Tony, and two Emmys. And that's me, winner of the "Most Dramatic" award (Santa Teresa High School yearbook, 2002) which is...not quite the same thing. I wrote that script in about 15 minutes and the whole thing was terrifying. I wrote about it on the Berkeley Rep blog here.

Exhibit B: The Teen Movie Project

I don't know how we did it, but somehow we did it. It's over.

It took a month of filming and countless hours of scheduling, prop-making, costume-fitting, and hair-pulling, but yesterday we wrapped on production. Which is, I don't know, liberating? Terrifying? Now that it's done, there are no more chances to fix things or insert new great ideas, and it means I have to start the epic chore of editing this entire thing into one cohesive narrative. Although, to be honest, I'm really looking forward to that part. Because I was in almost every scene, I didn't have a lot of chances to really direct the thing. Fortunately, I had an amazing DP, who made it easy to let go and rely on his talent. I know he got some amazing shots--probably way better than if I'd told him what to do, anyway--and I'm looking forward to standing on his shoulders and making a movie out of his images.

And now it's finally time to relax. Haha, just kidding! I'm flying to England on Saturday and not coming back for two weeks.

Maybe next year I'll take a nap or something.

April 25, 2011No Comments

Rue Clarity

One of the lingering items on my to-do list was to finally make calling cards for my new (not so new anymore) website. You know...the one you're reading (hi!). But like the type-A perfectionist I am, I didn't want to make anything until I had the absolute best card design in the world, and since there was no deadline, it just didn't get done.

Until two weeks ago, that is, when I saw that Moo.com was having a big sale. A sale that ended in...oh, ok, four hours. And I don't know how it happened--call it last-minute inspiration--but suddenly I had a design idea in about three minutes. And by "design," I mean "pun." Let me just show you:

"Make something with Cari Turley!" Get it? Ok, let me explain. The printing company let me use up to 50 different images for one side of the cards, so I printed all my favorite anagrams of my name. So you can make "a lite curry" out of "Cari Turley," or you can actually make something with me, maybe by emailing that helpful address right there. Ha! I know a joke isn't funny if you have to explain it, but what do you want for three minutes.

So, anyone want one? I've got a stack of a hundred burning a hole in my pocket (well, kitchen table) and I'm happy to share. Don't be scared--I rarely cut.

March 8, 2011No Comments

Of Doctors and Dinners

Ahoy! This is one of those briefest-of-recaps posts, wherein I give you some quick updates, ordered-list style:

  1. There's a "new" project on the Current page called Monday Night Dinner. Really, this is something that Rhonda and I have been doing for several months, but it never occurred to me to document until now. We used to just meet up and make dinner like normal people, but then we recalled a long-forgotten oath to never hang out without a costume on and decided to make them themed. So for the last few months, we've been dressing up and tailoring our menus to suit. So far, we've done Dr. Who, Dr. Mario, Dr. (Indiana) Jones...and some non-doctors like Veronica Mars and Jurassic Park. You can check out the continually-updated Facebook album if you're so inclined!
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  2. Facts&figures is still chugging along. If "EXTERMINATE, EXTERMINATE" means anything to you, you'll get a kick out of this one.
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  3. I've had a couple of articles published recently in the Berkeley Rep Magazine, both of which you can find here. Not only is it really gratifying to see my work printed in such a great program, it also put me back in touch with my ninth-grade English teacher, who happened to attend a performance of Lemony Snicket's The Composer is Dead and saw my name in the byline. What a small world.

And that's it for now. I'm hoping to write a short book, put together a performance, and get back to work on a comic book project by the end of the month, but...yeah. Even I recognize that that's ridiculous.

August 4, 2010No Comments

New job!

It's official: I have a new job! Starting at the end of the month (after my epic trip to London/NYC/the east coast in general), I'm going to work for the Tony Award-winning Berkeley Repertory Theatre. Hooray! I'm super excited. I've been a huge fan of Berkeley Rep for ages and not only is their staff incredibly talented, they're all super nice. Oh, and have you seen their upcoming season?! Before I even heard about this job, I was holding my breath waiting for The Composer is Dead, which not only has some super rad puppets in it, it was written by Daniel Handler, AKA Lemony Snicket. Lemony Snicket, people!! Ok, sorry, I'm getting a little worked up.

Anyway, I just wanted to share the good news and officially announce the coolest of my cool new projects. (Yes, "projects." As usual, I have about twelve new things on the horizon, including a short film, a new class, and some other adventures.) See you soon in Berkeley!

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