Stitch Fix: UK Launch

In 2019, Stitch Fix—the online personal styling service worth over $2 billion—launched its first international version in the UK. I was initially hired as a translator/"Brit-picker" to adapt their web copy for a British audience, but the role eventually grew into general UK content strategy.

In addition to my consulting work, I also wrote and adapted their British website, the UK version of the app, the help centre, several email campaigns, tons of print collateral, and hundreds of customer service scripts.

Personalised content included in every box

screencapture-stitchfix-2018-11-21-13_37_43

screencapture-stitchfix-co-uk-2019-05-07-15_35_59

screencapture-stitchfix-co-uk-about-2019-05-07-15_38_51

screencapture-stitchfix-co-uk-our-brands-2019-05-07-15_42_46

screencapture-stitchfix-co-uk-men-2019-05-07-15_45_18

screencapture-stitchfix-co-uk-pricing-2019-05-07-15_41_49

screencapture-stitchfix-co-uk-women-2019-05-07-15_40_54

screencapture-stitchfix-co-uk-onboarding-schedule-2019-05-07-18_46_35

Localised website copy for the Stitch Fix UK launch