Google: Multicultural Marketing Handbook

Of the 500 or so projects I've done with Google, this is the one I'm most proud of.

Google created a 60-page handbook to educate marketers about respectful marketing to Hispanic audiences. The goal was to reach and include underrepresented people in US-based ad campaigns without pandering or stereotyping.

With the help of a cultural consultant, I wrote the book from cover to cover and worked closely with the agency's awesome designer on the colours, layout, and materials. Check out that stitching on the spine!

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The front cover of the handbook

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Interior photos of the handbook

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